Bramble is the one everyone reaches for first. Nine centimetres of soft cream cotton, ears that flop properly instead of standing to attention, and paw pads in the exact dusty pink we spent three weeks sourcing. The carrot is removable if you are the kind of person who loses things, and sewn down if you tell us you are not.
Every Bramble is hooked in one continuous spiral, so there is no seam running up the back. The eyes are safety-locked from the inside, which means this one is fine to hang on a child's school bag. The clasp is a brushed steel split ring on a short chain — it will not scratch a leather bag and it will not rust in a monsoon.