Fresh off the hook
Keychains & Charms
Sunny Smiley Charm
Aggressively fine, thank you.
4.7 · 2.6K sold
₹379
🧶
casting on…
Fresh off the hookStill warm from
Still warm from
somebody's lap
New designs land in small batches, because four studios can only hook so fast. When a batch sells out we do not restock it on demand — we queue it behind whatever is already on the needles.
Landed this month
On the needles right now
What each studio is actually working on, and roughly when it lands. These dates move when life happens, and we would rather say so.
🌵
Tiny cactus trio
Late October
Three sizes, one pot each. The tallest one has a flower.
by The Sunday Loop
☕
Chunky cocoa mug cozy
Early November
Fits a standard 350 ml mug. Cabled, not plain.
by Nani's Hook
🎀
Bow bag charms
Mid November
Six colourways. Coquette in the least ironic way possible.
by Studio Buttercup
❄️
Winter bouquet
Late November
Pinecones, eucalyptus, one enormous cream peony.
by Bloomroom
Want first pick of the next batch?
Drop subscribers get the link twelve hours before anyone else. That is usually the difference between getting one and not.
Who's hooking this season
N
Nani's Hook
Jaipur · 34 years
Ratna learnt to crochet at nine, from her grandmother, on a rooftop in Jaipur. She still uses the same steel hook. Her stitch tension is so even that we use her pieces to train everyone else.
TThe Sunday Loop
Kochi · 7 years
A four-woman collective that meets every Sunday after lunch. They hook plushies, argue about serials, and have never once missed a batch deadline.
BBloomroom
Shillong · 11 years
Ainee only makes flowers. Tulips, daisies, sunflowers, lavender. She keeps a real bloom on the table beside her and matches the petal curve by eye.
SStudio Buttercup
Pune · 5 years
Meher left an ad agency to hook things full-time. She designs the pieces that end up on everyone's tote bag, and she is completely unapologetic about the amount of pink involved.
